Even though the Urban League is deeply entrenched within our community, their brand was often sanitized within its communications due to a disjointed look and tone. Working side-by-side with their leadership team, we created a visual identity and language that powerfully brings life to their mission: helping historically underserved communities achieve their highest, true social parity, economic self-reliance, power, civil rights, and justice in Cincinnati and Dayton.

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We united their programs and initiatives under one masterbrand approach, creating a bold and unapologetic visual identity that matches the power of their impact. The rebrand was loud and proud about the organization and its work in the community.

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