United Way focuses on helping Greater Cincinnati families achieve economic well-being so that the entire community can thrive, now and in the future. Knowing that poverty is a decades-old issue, the brand refresh needed to be daring enough to think differently to drive sustainable positive change.

This concept is about disrupting the landscape of philanthropy. With its striking visual aesthetic, it is about breaking free from the rigidity of the old ways. Building on the brand’s legacy but propelling it forward with a vibrant, digital-first visual expression.

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