ProKids is a Cincinnati-based nonprofit that trains and supports Court Appointment Special Advocates (CASA volunteers) to speak up for abused and neglected children. In times of difficulty and uncertainty, they believe that there is power in positive thinking.  

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Inspired by their work, we crafted a brand identity that captures the spirit of the volunteers and staff. A perfect balance of trust and stability, paired with a nurturing essence and an unwavering optimism. The visual expression brings humanity and empathy to a very rigid legal system, with its hand-drawn elements and bright color palette.

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