Pop WeaverPop Weaver

Pop Weaver

Deskey was inspired by the wholesome heritage of the Pop Weaver brand. What began as a startup 85 years ago by Reverend Ira Weaver has become a brand that is being sold on the national level. Deskey’s approach to the redesigned packaging was twofold: keep the current loyalists and create a proprietary look, tone, and feel that attracts and retains premium consumers. The revised package boasts a larger, more vibrant logo, explosive taste, fresh ingredients, and a side panel story featuring the Pop Weaver brand heritage.