Black & Decker is one of the most recognized names in the world, but it wasn’t getting any traction on construction job sites.
When they turned to Deskey, we did a comprehensive overview of the world of tools, and came to a remarkable discovery. Black & Decker was a consumer brand that made the tools for the kitchen, and didn’t translate to the job site.
We built them a new brand, and DEWALT took over the construction site. In eight years, the brand grew from 0% in sales to $1.5 billion, and is credited with helping to rescue Black & Decker’s bottom line.