In 2013, Deskey partnered with Cradle Cincinnati to lower Hamilton County's infant mortality rate, which was double the national average.
Since introducing The ABC's of Safe Sleep campaign in 2014, that rate has dropped to a historic low. But it isn't low enough. We created a unique anti-smoking campaign based on a key insight: that the women of our city are strong, resilient and powerful. They're queens.
Queen City empowers and draws pregnant women into the infant mortality conversation, and the overwhelmingly positive response has given us hope that we can achieve the number that matters most when it comes to infant mortality: zero.